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How does your favorite brand create a lasting impact through corporate philanthropy?

Giving back to the community through corporate philanthropy has the power to transform lives and create a positive impact. Does your favorite brand prioritize both society and corporate philanthropy?

In today's socially conscious world, we as consumers expect more than just products or services from brands. We seek companies that align with their values and actively contribute to the greater good. We tend to trust brands with strong corporate philanthropy to demonstrate a commitment to making a meaningful difference in society. Read Forbes article about it!

There are numerous companies that donate to non-profits as a part of their corporate philanthropy. Did you know that Selena Gomez’s Rare Beauty which was recently launched in India has a Rare Impact Fund that focuses on mental health? Read the report here.

While companies like Nestle use their brand to create awareness and crowdfund for a cause they support, Warren Buffet donates to the charities like Melinda Gates Foundation as a part of their social responsibility.

How do you give back to the community without it overwhelming your already busy life? By supporting companies dedicated to meaningful causes and making a positive social impact, we can effect change without feeling burdened. It proves to be an indirect way to bring out a direct, noticeable change.

While corporate philanthropy is crucial, individual acts of giving also play a significant role. At an individual level, charitable giving is a way to strengthen communities and foster empathy in society. For some direct social impact, here are some charities to donate to:

American Red Cross: Provides emergency assistance, and disaster relief, and supports blood donations.

United Way: Focuses on improving education, income, and health in local communities.

ACLU (American Civil Liberties Union): Defends and preserves individual rights and liberties.

Feeding America: Works to alleviate hunger and food insecurity in the United States.

Habitat for Humanity: Builds affordable housing and supports community development.

Neki: aims to close the divide between socially conscious individuals, corporations, and non-profit organizations by offering a platform that connects millions of users.

Remember, giving back doesn't have to be overwhelming. We can collectively make a significant difference by supporting notable charities, identifying companies that donate to nonprofits, and embracing corporate philanthropy. Let us embrace the spirit of generosity, making a lasting impact on the world we live in. So next time you need to choose between brands choose for everyone!

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